When selecting a new agency, why do marketers care more about product, brand, or category experience than what the agency and its people can actually do?

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Created by bcrandallnyc

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Clients choose category experience first to cover their ass if things don't work out.

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Clients choose category experience first because it requires less effort.

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Want to know why very intelligent, well-educated marketing people, who think they are very creative, are such "prisoners of logic."

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