Lady Gaga the New Face of Polaroid: Is This a Good Choice?

Lady Gaga the New Face of Polaroid: Is This a Good Choice?

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Polaroid cameras, flagging with the proliferation of digital cameras, is trying to revive its image. To this end, it's hired pop star Lady Gaga as the face of its franchise. She will serve as creative director and develop a line of co-branded products.




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