Rupert Murdoch is putting $30 million and 100 journalists behind an iPad newspaper called "The Daily." He even has support from Apple CEO Steve Jobs. But no one really believes this thing will last. Here's why....
>>>Rupert Murdoch is putting $30 million and 100 journalists behind an iPad newspaper called "The Daily." He even has support from Apple CEO Steve Jobs. But no one really believes this thing will last. Here's why.
Murdoch has taken to the iPad project with a zeal not seen since he grossly overpaid for The Wall Street Journal in order to have a prestigious, national newspaper to play with. The News Corp. chairman loves the iPad and Apple's charismatic, tightly wound CEO Steve Jobs, who is rumored to be co-hosting The Daily's launch and who might, we hear, even bundle the app with new iPads. Murdoch has installed as The Daily's editor News Corp. golden boy Jesse Angelo—grade-school chum of Murdoch heir apparent James Murdoch, son of media investor John Angelo, and former managing editor of the News Corp.-owned New York Post. The Daily is quite literally a dream of Murdoch's: It came to him in a 2am vision during a restless night in his Fifth Avenue penthouse.
All of which is to say Murdoch can't be enjoying the coverage of his newspaper of the future. Every media pundit seems to have his own pet reason or two (or three or four or five) why The Daily will flop. Stitch those arguments together and you've got a veritable wall of skepticism—one that seems well founded.
Read the ups and downs of The Daily by reading the complete article (excerpt above) at gawker.com (photo: Gawker)
http://gawker.com/5697754/why-the-ipad-newspaper-is-doomed
