The Walt Disney Company has started an ambitious and risky march toward the one corner of childhood it does not already dominate: newborns....
>>>The Walt Disney Company has started an ambitious and risky march toward the one corner of childhood it does not already dominate: newborns.
Late last month, the company quietly began pressing its newest priority, Disney Baby, in 580 maternity hospitals in the United States. A representative visits a new mother and offers a free Disney Cuddly Bodysuit, a variation of the classic Onesie.
In bedside demonstrations, the bilingual representatives extol the product’s bells and whistles — extra soft! durable! better sizing! — and ask mothers to sign up for e-mail alerts from DisneyBaby.com. More than 200,000 bodysuits will be given away by May, when Amazon.com is set to begin selling 85 styles for a starting price of $9.99 for two; Nordstrom and Target will follow with more Disney Baby items, including hats.
“If ever there was an opportunity for a trusted brand to enter a market and provide a better product and experience, it’s this,” said Robert A. Iger, chief executive of Disney. “I’m extremely excited about it.”
**The excerpt above is taken from NYT article, "Disney Looking into Cradle for Customers," written by Brooks Branes linked below. Do click through to read more about this Business venture.**
http://www.nytimes.com/2011/02/07/business/media/07disney.html
