Is it better for a website to be "sticky" (to make visitors come back a lot) or "spiky" (to tell them to come back when they are ready to make a purchase)?

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$Is it better for a website to be \$

Created by byrnesey

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Stickiness is better. The longer they're on the site, the more likely they are to buy.

Spikiness wins. A site that's perfect for converting visitors to customers is a site that can afford to pay for new visitors.

Mix them both. There isn't a tradeoff.

Do you really have to make money from every website?

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TAGS: internet, seo, online marketing, stickiness, spikiness

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