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"Dressed in Sunday red, hands on hips, Tiger Woods stood at the edge of a rocky drop-off and stared at the water below....   >>>

"Dressed in Sunday red, hands on hips, Tiger Woods stood at the edge of a rocky drop-off and stared at the water below.



"It's what you do next that counts," the Accenture ad said.



For six years, those ads featuring Woods could be found in every corner of the world. There he was in the weeds, on the green, celebrating with a fist pump.



Every billboard oozed power and success:



"We know what it takes to be a Tiger."



"Go on, be a Tiger."



But when Woods ran his SUV over a fire hydrant last Nov. 27, unleashing a torrent of tawdry and shocking details about his infidelities, those clever catch phrases quickly became punchlines. Within weeks, Accenture and other sponsors distanced themselves from the golfer who had built a billion-dollar industry on his spectacular success on the course and impeccable image off it. It was part of the fallout from a scandal that eventually cost him his marriage and his No. 1 world ranking. ......"



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