If they win the bid:...
>>>If they win the bid:
The England team
There will soon be worries about how England will perform against the world's great football nations on home turf. By 2018 last summer's flops will have retired, the next wave fielded in last month's defeat to France has yet to convince, so the FA will pray that the under-17 players who won this year's European Championship will come through. There will be a renewed argument that Premier League clubs should give more first-team opportunities to young English players.
If they lose the bid:
Cruelly for the generation not born at the time or not old enough in 1966 to bask in Alf Ramsey and his team's triumph, failure will mean England cannot host a World Cup until 2030 at the earliest. If the FA was to bid for it, and if successful finally, it would be 64 years since England hosted its last one – truly a lifetime.
http://www.guardian.co.uk/football/blog/2010/dec/01/england-world-cup-2018-bid
http://www.guardian.co.uk/football/blog/2010/dec/01/fifa-england-world-cup-2018?intcmp=239